The Postal Service - Such Great Heights (CD)
Wood had previously toured with Death Cab, and she and Gibbard were longtime friends. He invited her to contribute via e-mail, and the resulting session took only two hours. She excitedly agreed to join the project, and the two met for the first time when she picked Gibbard up from the Burbank airport. Additional recording on the LP took place at the Hall of Justicea studio in Seattle's Ballard neighborhood, during the spring of Chris Wallaa member of Death Cab, had purchased the studio two years prior.
Walla recorded the live accompaniment, and guested on piano on "Nothing Better". Though the initial press release for the album states that it was completed in ten months,  other sources claim it was completed in half that time. The first was to oversee Lewis's contribution, and also record additional vocals. The duo came to feel that Gibbard's original demo vocals were better, and they discarded much of the new vocal takes.
Both musicians mixed the album in Tamborello's bedroom; he noted that it was simply too involved a process to conduct via the mail. Give Up is considered a combination of indie rock and electronic music—dubbed by some "indietronica". MTV 's Brian Wallace described the sound of the album as a collision between "moody indie rock with the manipulated samples, keyboards and beats of IDM electronica. He would program the drum patterns in the computer.
Lyrically, the album touches on themes of love, as well as fame, history, and friendship. Afterwards, his former partner relocated to Washington, D. He noted that the relationship ended rather quickly, rendering the song's meaning rather pointless. It did feel that there was some sort of spiritual transcendence happening and the song being beamed down to me.
President John F. Kennedy in It was inspired by a survivalist phase Gibbard went through after the September 11 attackswhere he felt convinced the world was soon to end. The Postal Service - Such Great Heights (CD) Up has been considered a sleeper hit —its reaction was initially muted, but grew steadily via word-of-mouth in the following years.
The LP arrived with virtually no promotion; besides the ensuing tour, there was "little mainstream press, and airplay [was] confined to college stations and public radio. During the week of Christmas inthe LP had its overall best sales, selling 9, copies in a week. Megan Jasper, then the general manager at the label, estimated that Best Buy moved the most product of the three. The duo both jokingly referred to it as "the hit" of the album when writing it. The original version was licensed for commercials for TargetAsk.
The LP did not debut on Billboard 's all-genre Top Albums chart until thirteen months after its release,  which was credited to its slow-building online buzz and licensing in TV commercials.
It spent weeks altogether on the Independent Albums chart, peaking at number three,  and also peaked at number four on its Top Heatseekers chart. Give Up spent nineteen non-consecutive weeks at the top of the publication's Top Electronic Albums chart;  in total, it logged over 90 weeks on the chart. By this time, the project's principal members had moved on to other projects, and their newfound mainstream success came as a surprise.
As of that year, Give Up had sold over 1. Give Up was generally well received by music critics. It holds a score of 79 out of on review aggregate site Metacriticindicating "generally favorable reviews". Reviewing Give Up for AllMusic, Heather Phares opined that while the album does not measure up to either Gibbard or Tamborello's main projects, it is nonetheless "far more consistent and enjoyable than might be expected.
Pitchfork placed Give Up at number on its list of the best albums of the s. In the end, the duo inked a licensing The Postal Service - Such Great Heights (CD) with the agency; the deal specified the duo could continue to use the name if it agreed to promote the actual U. Postal Service. The album was then sold on the USPS's official website, and its music used in advertisements. They performed only two songs, and briefly The Postal Service - Such Great Heights (CD) with the Postmaster General.
He noted that "Everyone was sort-of in on the joke. Inthe duo courted further publicity when they shared their discomfort with an Apple commercial, advertising a partnership with Intelthat shared similarities with the "Such Great Heights" music video. The two both share imagery of " space-suited scientists working The Postal Service - Such Great Heights (CD) a sterile, futuristic laboratory.
All parties failed to inform Gibbard and Tamborello, or Sub Pop, until one day before it began airing. Gibbard shared a statement on the duo's official site, calling it a "shot-for-shot re-creation" and claiming disappointment that it "was executed without our consultation or consent. Nick Harmerbassist of Death Cab for Cutie, joined the trio on the trek, managing the group and the visual accompaniment that was projected behind their performance.
Rjyan Claybrook Kidwell, touring under the stage name Cexwas the opening act on the inaugural tour. All five musicians, plus their merchandise manager, toured in one van and slept in one motel room together. Gibbard looked back with humor on touring in such close quarters with people who were largely strangers to him.
He acknowledged that with typical bands, touring The Postal Service - Such Great Heights (CD) sometimes grow tiresome. Instead, he equated the band's initial tour to a honeymoon phasenoting that the six were largely having fun and drinking heavily.
Initially, their booking agent had trouble explaining the project to promoters; Gibbard noted that the only selling points were that it featured members of Death Cab and Rilo Kiley. As the album grew in popularity, some venues had to be switched to larger rooms to accommodate more fans—the final Los Angeles date of the trek switched from a seat room to a capacity.
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For most of the song, the two workers are primarily shown, interspersed with shots of the machinery working on silicon wafers. When the bridge comes, the video leaves the two workers as one is carefully taking a wafer from the other, and dives into a sequence of shots of machines assembling wafers; then zooms in on a bank of chips ; then zooms out to show the chips are inside of a satellite ; then zooms in on the Earth and down to the city block containing EnergySolutions Arena The Postal Service - Such Great Heights (CD) the Vivint Smart Home Arenain Salt Lake Cityhowever the block has been replaced with a computer circuit; from there, a match cut is made to a monitor in the factory displaying a similar looking computer chip; and this is the end of the sequence, cutting back to the two workers handing over the wafer.
The video was filmed inside a real fabrication plant run by Skyworks Solutions  When the video premiered on iTunesthe Skyworks Solutions name and logo were blurred out during some scenes. On January 19,Ben Gibbard stated on the band's website, "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original.
An instrumental version of the song was featured as part of UPS 's "Whiteboard" ad campaignwhich was launched 6 Januaryalmost four years after the song was officially released. The original version was licensed for commercials for TargetAsk.
It debuted on Billboard 's Hot Singles Sales chart, a ranking which only tallied physical sales, at number 30 on February 8, The success of "Such Great Heights" was a grassroots approach. For example, in Boston, local independent retailer Newbury Comics campaigned for the city's alternative station, WFNX, to put the song on the air.
Sub Pop offered a free download of the song on their official website, which had been downloaded over nine million times by August Despite this, "Such Great Heights" continued to sell. The single had sold over 25, copies by August and was later certified gold by the Recording Industry Association of America for selling overcopies, in June From Wikipedia, the free encyclopedia.
Song by The Postal Service. Indietronica indie pop synth-pop electronic rock. Ben Gibbard Jimmy Tamborello. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources.
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